Acer wanted to showcase the power and versatility of its latest Predator PC range, but in a way that truly spoke to gamers. So we turned their amazing product features into a squad of animated superheroes: The Predator Force. Each character represented a unique feature, giving gamers a fun, visual way to see how Predator PCs can help them defeat their own unique “bosses.” Rolled out across social channels during the all-important pre-festive season, the high-energy campaign brought the Predator brand to life with bold storytelling, immersive animation, and serious gamer appeal. We even named one of the characters after our beloved producer Rae, because she’s cold as ice.