The Fiesta is an icon. It is one of Ford’s best-selling models and a cornerstone of the brand’s global business. To reflect its importance, we created a Pan-European platform: FEEL. EVERY. FIESTA. MOMENT. This concept tapped into the rich emotional experience the upgraded Fiesta offers. The focus wasn't just on features, but on how the car makes you feel. To bring that emotion to life, we launched a large-scale campaign with 384 creative assets, ranging from social posts to 60-second TV commercials, all tailored for 19 European markets. The campaign was a success, helping sales rise by by 12 percent, making the All-New Fiesta the best-selling small car in Europe.