Backed by scientific research from NYU and Spotify on the emotional impact of music, we invited three international music artists to create original tracks exploring the Science of Sound and how music can elevate the driving experience. The response was powerful, with over 2.5 million people streamed the tracks on Spotify, and 32 million watched the films online. The project attracted international media attention, with coverage in Pitchfork, the New York Post, and the Daily Mail. The campaign was also shortlisted at Cannes for Innovative Use of Technology & Data.