Ford cars come with B&O speakers, so we roped in our 3 favourite artists to record songs for our campaign, and got Vice to film the process. Joe Goddard, Nao, and Mat.Joe’s tracks were played 2.5M times on Spotify, our ‘Science of Sound’ films were viewed 31.9M times, and the project received a load of coverage from the likes of Pitchfork, the New York Post, and the Daily Mail. The campaign was also shortlisted at Cannes for Creative Data.