After winning the Pearl & Dean account we created a humorous and heartfelt campaign celebrating cinema’s unsung heroes - “back of the head” actors. With the tagline “Dedicated to the unseen heroes of cinema,” the film playfully honours those who add authenticity to every scene without ever taking centre stage. Kathryn Jacob, CEO of Pearl & Dean, called it “a clever, contemporary celebration of the cinema's unseen heroes, full of wry humour.” The film went on to win gold at Eurobest and silver at the Lovies.