As the World's Best Airline, Qatar Airways is known for putting passengers at the centre of everything they do, but less known for the innovative approach they bring to every part of their operation. To showcase both we created a world's first AI driven campaign that let anyone put themselves into their new brand film. Our global campaign exceeded the clients expectation, with 3.5B impressions,  13M YouTube views in 13 days, and over 100,000 personalised AI clips have been created and shared on social. The campaign also picked up a Webby Honouree and Bronze at the Creative Circle Awards, making it Qatar Airways' first piece of awarded work.