A safety film is one of the most important pieces of communication an airline will ever produce. It needs to hold attention, meet strict regulatory requirements, and be understood clearly by every passenger. Qatar Airways challenged us to elevate their existing film into something more engaging  and reflective of their status as the leading global airline. The result was a refreshed inflight experience with 14 unique versions tailored to different aircrafts in their fleet, viewed by over 35 million passengers worldwide.