Have you ever tugged on a loose thread and wondered where it might lead you? No? Just me then. The Fableists is a sustainable kids’ clothing brand that wanted to share the story behind the eco-friendly production of their garments. Inspired by the brand’s bold graphic style, we told the story in reverse - starting with a crisp white tee and tracing it all the way back to the organic cotton fields. Narrated by national treasure Jennifer Saunders, the film started a great partnership between the client and the agency.

Awards - Ciclope Gold - Creative Circle Silver