Have you ever tugged on a loose thread and wondered where it might lead you? No? Just me then. The Fableists is a sustainable kids’ clothing brand that wanted to share the story behind the eco-friendly production of their garments. Inspired by the brand’s bold graphic style, we told the story in reverse - starting with a crisp white tee and tracing it all the way back to the organic cotton fields. Narrated by national treasure Jennifer Saunders, the film went on to win Gold at the Ciclope Awards and Silver at the Creative Circle Awards and started a great partnership between the cient and the agency.