Meet Sama, the world’s first AI cabin crew member and Qatar Airways’ very own travel influencer. We created and developed her off the back of our AI-driven brand campaign, as a way to extend the brand’s vision of blending human connection with technological innovation. Designed to connect with a digitally native audience through relatable and inspiring content, Sama shares a curated mix of travel tips, personal anecdotes from her layovers, and an insider’s take on some of the world’s most exciting destinations. Follow her journey @SamaOnTheMove